Sneak into any top-notch event around the US and chances are that a Dalton Marketing Group client is center stage. Not talking business. Not pitching technology. But entertaining some of the country’s top sports, business and media stars. And thousands of other guests hosted at corporate and private events each year.

Dennis L. Smith Productions, with the help of DMG, launched 3 bands in the past 3 years, building upon a strong core brand and adding musical genre “product extensions” as market demand grew.
Channel marketing. Constant customer awareness. Innovative staging and costuming.

The result? National brand awareness among entertainment agents and meeting planners, market space carved for future revenue growth, and solid revenue streams.

Party on the Moon – created a “middle market” in a growing industry

Big Swing was a “product extension” meeting high demand

Higher Power further expanded the product suite

Check out Dennis L. Smith Productions’ success, as well as the success of other DMG clients

Posted by Bryan in • General Marketing | (0) Comments | Permalink

Climbing the social Web ladder by ZDNet‘s Dan Farber—Forrester analysts Charlene Li and Josh Bernoff have published a report, “Social Technographics,” that identifies six levels of participation in the realm of social media or the social Web in the U.S. based on a recent survey.  It will be interesting to see how much these numbers will adjust within the next year. We’ll keep you posted. 

Posted by Bryan in • Web Marketing | (0) Comments | Permalink

Consumer behavior is changing - and we as marketing professionals need to stay out front!  As direct marketing relies increasingly on digital, on-demand mediums - AND the consumer / customer demands it, combining the use of video into your overall marketing mix is critical.  Creating more web exposure and building an online brand for your company or product or services - video web presence is a “must-have” in 2008.

Just to share some growing video stats with you:

Today: average person spends 5 minutes a day watching videos
By Next Year: average person will spend 45 minutes watching videos

Remember that many viewers watch videos for the “entertainment” value. Keep your videos short, light and relevant. 

Book mark our new DMG Blog to stay on top of these growing and evolving market trends.

Posted by Sandy in • Web Marketing | (0) Comments | Permalink

Some of you are familiar with LinkedIn and probably use it for personal networking purposes. However, now LinkedIn has launched “Company Profiles BETA”. Although some large corporations have already started using this service, like eBay, Google, Yahoo!, Oracle, etc.. , it’s not yet available for everyone else. LinkedIn states that soon companies will be able to:

- post targeted jobs, recruitment videos, and other promotional material for recruitment
- post information about products and services
- upload company images
- and more…

This is just another opportunity to get noticed in the ever growing arena of Social Media. Bookmark our new DMG Blog to keep up to date on new and exciting social media trends.

Read more information on LinkedIn’s company profile service.

Posted by Bryan in • Web Marketing | (0) Comments | Permalink