Social Media is a term that has been getting a lot of attention lately. MySpace, FaceBook, YouTube, not to mention countless others, are not just for teens anymore. I came across the website for the movie “The Bucket List” starring Jack Nicholson and Morgan Freeman, and l noticed a call out for a FaceBook application ... “Create your own bucket list and share it with your friends”. “Share” is the important term here. That’s what all this Social Media is about. Dalton Marketing Group has a wholistic approach to marketing, and Social Media is only one approach, but it is a new and exciting one. Contact us today and find out how you can utilize Social Media and help Grow your business.

Posted by Bryan in • Web Marketing | (0) Comments | Permalink

In the past, when clients asked us to build a website, we would take a fairly traditional approach:  Define the audience(s), define the message(s), differentiate and then publish.  Over the last couple of years, with the help of early interactive marketing guru Teresa Caro, we’d add some keywords and think about page texts and tags.  Now it’s clear:  when a company creates a website, or adds to a pre-existing one, it has to consider its entire web brand.  A website has become a web brand journey, if you will, not just a stop on the brand train. 

Now, the creation of a new website includes all of the steps we USED to take in a full branding exercise.  Complete creative brief.  Competitive analysis.  More analysis on web search and competitive search positioning.  Even more analysis on past site analytics, user profiles, patterns, expectations.  If a client is considering employing us for search management—and there is no time like site construction to do it—the pre-work is even more complex.  And, if we’re considering customer communications, lead generation, social media and PR objectives, we take an even broader sweep through the foundation development step.  Even more reasons to have a marketing firm, not a web services company, manage your website project.  Because you wouldn’t have a web services company manage your brand, right? 

Posted by Ellen in • Web Marketing | (0) Comments | Permalink

We’ve been talking, listening and learning a lot about social media lately.  At a recent General Catalyst Marketing Summit for its portfolio companies, all the speakers were into or capitalizing on social media and its importance for start-up businesses.  A GC portfolio company, HubSpot, is doing a great job of blogging about the issues, the tools and some early success stories.  One, in particular, caught my eye, because a lot of DMG clients are starting search marketing, and trying to rationalize, and value, the results.  This The Importance of Google Page Rankshould help.

Posted by Ellen in • Web Marketing | (0) Comments | Permalink