Are you thinking of branching out into the area of mobile marketing? We are! Below is an article from AdAge discussing how important mobile marketing is becoming. As more people search for information on their phones and touch pads, websites and marketing materials must be optimized for this format. At DMG, as we build new websites and emailers for our clients, we are continually keeping mobile marketing principles in the back of our mind. Check out the article below for interesting tips on how to get started in mobile marketing. For more information on how DMG can help you branch out into mobile marketing, contact us!

Push Clients Out of the Gate With Mobile, Before It’s Too Late (article from AdAge.com)
By: Phil Johnson Published: December 9, 2011

Who can argue any more about the significance of mobile? It’s big, and we all know it’s big. Given the media hype, and the abundance of case studies on successful mobile marketing programs, you might conclude that every client and agency is a master of the mobile universe.

Surprisingly, that’s not the case. Based on questions from the audience at a BtoB Forum on Mobile Marketing in New York City, where I spoke recently, plenty of people are struggling to integrate mobile into marketing programs. The Association of Strategic Marketing reports that 58% of companies it surveyed do not even have a mobile strategy. The number one reason why: they’re not sure how to get started.

That statistic is hard to believe when you consider the size of the mobile advertising market and its phenomenal growth, but it points to a perceptual gap between companies leading the way on mobile and many thousands of others going nowhere with it. On one side of the gap, we see billions of dollars spent on mobile advertising, not to mention the amazing personal mobile experiences that most of us are having on a daily basis, whether we’re shopping or using social networks. On the other side are companies without mobile sites who still have not made mobile part of their marketing discipline.

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Posted by Brittany in • General Marketing • Marketing Articles • Mobile Marketing • Web Marketing | (0) Comments | Permalink