Dalton Marketing Group Blog
Friday, March 28, 2008

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Sneak into any top-notch event around the US and chances are that a Dalton Marketing Group client is center stage. Not talking business. Not pitching technology. But entertaining some of the country’s top sports, business and media stars. And thousands of other guests hosted at corporate and private events each year.

Dennis L. Smith Productions, with the help of DMG, launched 3 bands in the past 3 years, building upon a strong core brand and adding musical genre “product extensions” as market demand grew.
Channel marketing. Constant customer awareness. Innovative staging and costuming.

The result? National brand awareness among entertainment agents and meeting planners, market space carved for future revenue growth, and solid revenue streams.

Party on the Moon – created a “middle market” in a growing industry

Big Swing was a “product extension” meeting high demand

Higher Power further expanded the product suite

Check out Dennis L. Smith Productions’ success, as well as the success of other DMG clients

Posted by Bryan in • General Marketing | (0) Comments | Permalink

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DMG's blog is to help clear our minds of and share regularly the myriad of marketing ideas, innovations and (sometimes) idiosyncrasies that come our way. There is so much new and exciting around driving growth through new marketing strategies ... we hope readers enjoy. And learn.