No intro to social media could start without taking note of the #1 social media resource in the world: Facebook. Here’s why:
• There are 800 million active users on Facebook, more than any other social media tool
• 50% of these users log onto Facebook on any given day. That means at any point in time there are around 400 million people on Facebook
• There are 900 million objects to interact with on Facebook. These include Pages, Groups, Events, and Community Pages. If you are not already on Facebook, you are late to the party
• Facebook represents a NECESSITY to businesses, not an option
When we discuss social media with our clients, they sometimes feel lost, because they do not completely understand how to use social media for their business practices. There are so many different options to use on Facebook, such as pages and groups and personal profiles. However, here we will describe the best Facebook tool for a business of any size: a Facebook page.
Facebook pages give you the most tools to interact with your followers and other pages. Notable features include:
• Fans who “Like” your Facebook page view every post made by your page on their News Feed (the first screen viewers see when they login to Facebook)
• Fans can make posts directly to your Facebook page, comment and like posts already found on your page
• Your Facebook page can interact with other pages by “liking” them, posting on their wall, and commenting on their posts (a great way to interact with partner firms, vendors and/or clients)
• You can post photos, videos, and links directly to your Facebook page
The other benefit to starting your social media launch with Facebook – it’s easy! Below are the two main steps it takes to get a Facebook Page up and running:
1. Assign an administrator
- The administrator will be the individual who creates new content and posts
- Administrator can also monitor content created by others and delete any offensive or negative posts
- The administrator also has the ability to remove unwanted Fans from following the page
- It is important to assign an administrator because this will be the person who essentially manages your page
2. The administrator will simply follow the prompts to create a Facebook page, which is very intuitive and simple to do
- The administrator can either build the Facebook Page from their own personal account, or through a separate work email so he or she is only responsible for the page
Once your Facebook page is up, the next crucial step is deciding WHAT to post on your page. It is essential to generate new content for your page as often as possible. We even recommend making a weekly schedule, which will help you plan when and what to post. The more often you post to your page, the more often people will be drawn to your content, which will increase the visibility of your company. Here are some ideas to get you started generating dynamic, interesting, and interactive content:
• Industry News (you can find this from industry newsletters, blogs, etc.)
• Company News (exciting promotions/transfers, charitable giving, new employees, etc.)
• Product and Services News (new products, updated products, coordinate with season and specific markets)
• The majority of your content should link to your company website to lead viewers to your actual product and service offerings
• Include videos, photos, links, articles, etc. to your posts to increase the variety that appears on your page
Now YOU have the tools to create and manage your own Facebook page! Starting to unravel the confusing tangle of social media options? Contact us for more advice.
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