GPA - Updated Plan gets Strong New Brand
Sometimes when you are an extremely successful mid-sized company, you start facing the "big boys" ... and the name of the game has to change.

Over the last 40 years, GPA has become one of the most successful third-party administrators in the Southwestern US, handling claims administration and care management for self-insured employers. But recently, GPA – with the help of DMG – updated and strengthened its
brand and main marketing vehicles to reflect updated capabilities. Stepped up marketing and communications programs helped maintain customer contracts, improve renewal rates and prove ever-increasing value in an unsettled and highly competitive market.
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